CA
Christian Andrew
Director of Marketing & Growth
Open to Director-level roles
Growth & demand gen operator
Multi-location · Healthcare · Home services · Real estate

Director of Marketing & Growth Treating pipeline like a product, not a report.

I design and operate full-funnel acquisition systems for multi-location brands—linking SEO, paid media, CRM, and lifecycle so every initiative ladders up to forecastable revenue, not vanity metrics.

$40M+ pipeline Healthcare & high-ticket services across multiple orgs.
Multi-location specialist Clinics, territories, branches & complex routing.
Hands-on operator Lives in GA4, Ads, HubSpot/Salesforce & WordPress.
Actively exploring Director of Marketing / Director of Growth roles · DC area (onsite/hybrid), open to remote.
⬇️ Download resume ✉️ Book a working session
Based in
Reston / DC metro
Core focus
SEO architecture · CRM & lifecycle · Paid acquisition
Pipeline delivered
$40M+ across healthcare & high-ticket services
Palmercare Chiropractic
RTEC Treecare
Muller Family of Companies
Inova / Fairfax Radiology
About

Operator first, marketer second.

I’m at my best when I own a number—pipeline, bookings, revenue—and build the system that sales, ops, and leadership can see and trust.

I specialize in building acquisition engines that can be handed off to teams, not one-off campaigns. That means clean analytics, predictable pipeline, and shared dashboards across leadership, sales, and marketing.

Most of my work lives at the intersection of multi-location healthcare, home services, and real estate—where lead quality, routing, and lifecycle matter just as much as cost-per-lead. I’m comfortable moving between strategy and execution: architecting the system, then jumping into GA4, Ads, HubSpot, and WordPress to ship it.

How I work with teams
  • Sales & clinics: Partner with sales/clinic leads on SLAs, routing, and feedback loops so we all trust the same numbers.
  • Ops, IT & data: Work with ops/IT/engineering on tracking, data hygiene, and BI—so experiments and reports aren’t fragile.
  • Execs: Give executives a calm view of pipeline, scenarios, and tradeoffs instead of channel-by-channel noise.
Experience

Roles where I owned the number.

Director-level ownership across healthcare, home services, and real-estate / gov-contracting portfolios.

Director, Digital & Growth
Palmercare Chiropractic · Multi-location healthcare
2025–Present
Reston, VA (Hybrid)
  • Own acquisition & growth across 20+ clinics from search to booked new patient.
  • Rebuilt SEO, schema, UX, and site hierarchy to unlock high-intent demand and lift CVR.
  • Designed CRM & automation (routing, nurture, reactivation) to lower blended CPL.
  • Lead a cross-functional pod of marketers, agency partners, and clinic stakeholders across SEO, paid, lifecycle, and ops.
Director of Marketing
Muller Family of Companies · Real estate & gov/contracting
2024–2025
Washington, DC Area
  • Owned positioning, demand creation, and sales enablement across three business units.
  • Generated $12M+ pipeline via SEO, paid media, lifecycle, and events.
  • Built revenue-tied dashboards for leadership, sales, and channel owners.
  • Partnered with senior leadership and sales to prioritize segments, territories, and offers based on revenue data.
Director of Marketing
RTEC Treecare · High-ticket home services
2022–2024
Remote
  • Owned growth across SEO, PPC, email, and onsite UX for a high-ACV services model.
  • Delivered $14M+ pipeline via SEO, PPC, automation, and UX.
  • Implemented attribution & forecasting so leadership could plan against revenue.
  • Managed agency partners and internal resources to keep pipeline aligned with crew capacity and seasonality.
Senior Marketing Manager
Inova / Fairfax Radiology · Imaging JV
2020–2022
Fairfax, VA
  • Drove 30% YoY patient growth across 20+ imaging centers.
  • Managed $250K+ digital spend, optimizing to booked exams and revenue.
  • Built referral outreach and CRM reporting frameworks to uncover gaps and territories.
Signature wins

Where the numbers landed.

Representative outcomes across healthcare, home services, and real-estate portfolios. Deeper case studies available on request.

Palmercare · Healthcare

Multi-location SEO & lifecycle overhaul

+47% organic traffic · +34% new-patient inquiries · –22% blended CPL

Rebuilt the digital spine: new site architecture, local SEO, schema, UX, and automation that connects first touch to booked patient and revenue.

RTEC · Home services

Demand capture for high-ACV services

$14M+ pipeline from integrated SEO, PPC & CRM rebuild

Tied calls, forms, and deals into a single system so we could actively trade off volume vs. lead quality and forecast seasons with confidence.

Muller · Real estate & gov/contracting

Segmented funnels & revenue reporting

$12M+ pipeline · 32% lead quality lift · 22% CPL reduction

Re-segmented ICPs, rebuilt funnels, and layered in BI so leadership could see which segments, messages, and channels were actually paying off.

“Christian rebuilt our digital spine—suddenly we could see pipeline by clinic and make real budget tradeoffs.”
VP, Multi-location Healthcare (20+ clinics)
“He turned a tangle of campaigns into a clear funnel with dashboards leadership actually uses.”
COO, High-ticket Home Services
“We stopped arguing about reports and started prioritizing tests that moved SQLs and revenue.”
SVP, Real Estate & Gov/Contracting
📞 Talk about applying this to your pipeline
Selected work

Systems and dashboards I’ve shipped.

Concrete examples of how I turn messy channels and data into something leadership, sales, and operations can actually run the business on.

Palmercare · Social, web & local visibility

Performance command center for a 25+ clinic healthcare network

Designed and built an internal dashboard that unifies Meta ads, organic social, GA4, Search Console, Google Ads, and Google Business Profiles into a single “at-a-glance” view for the C-suite and regional leaders.

Scope: Instagram + Facebook paid & organic, web performance, local SEO, and Google Ads.
Usage: Weekly leadership reviews + monthly clinic performance conversations.
Outcome: Gives a clear, shared view of spend vs. leads, CPL, and local visibility by clinic—so we can reallocate budget and creative quickly instead of arguing over spreadsheets.
📊 View live Palmercare dashboard

Note: This is an internal performance view with real but sanitized data. Exact numbers evolve as new campaigns and clinics come online.

RTEC · High-ticket home services

Full-funnel acquisition system for high-ACV work

Built an integrated SEO + PPC + CRO + CRM engine to reliably generate and qualify high-value work while respecting capacity, crew mix, and seasonality.

Highlights: $14M+ pipeline sourced, with clear channel and keyword-level attribution.
System: Search-led demand capture, structured offers, and routing rules tied to revenue—not just CPL.
Muller · Real estate & gov/contracting

Lifecycle, nurture, and revenue reporting buildout

Re-architected CRM, nurture, and reporting so leadership could see where each segment’s pipeline came from, how it progressed, and what stalled deals actually needed.

Highlights: $12M+ pipeline, 32% lead quality lift, 22% CPL reduction.
System: Segment-specific funnels, playbooks, and dashboards that sales and execs actually refer to.
Systems & stack

What I actually build and run.

Acquisition & demand

SEO architecture · Local & multi-location SEO · Google & Meta Ads · offer & landing-page testing · funnel design · high-intent demand capture.

Lifecycle & CRM

HubSpot / Salesforce architecture · routing & SLAs · nurture & reactivation programs · referral and partner flows · sales enablement.

Analytics, UX & ops

GA4 & tagging plans · attribution & BI dashboards · CRO for leadflows · performance budgets · leadership reporting & forecasting.

How I run experiments
  • Prioritize tests by impact, confidence, and effort—anchored to SQLs and revenue, not just CTR or CPL.
  • Define clear success metrics & guardrails (lead quality, ops load, downstream revenue) before launching.
  • Maintain a live backlog and ship ~10–15 meaningful tests per quarter across pages, offers, and routing—aiming for a 20–30% win rate tied to SQLs and revenue.
  • Ship small, controlled changes first on high-risk levers like routing and offers, then scale what works.
How I plug in

First 90 days as your growth lead.

This is the operating system I’ve used to stabilize and then scale pipeline across healthcare, home services, and real estate.

First stabilize the spine—tracking, routing, and core offers—then scale the channels that drive SQLs and revenue.

Days 0–30 · Audit & alignment

See the real picture

  • Audit tracking, GA4, CRM, and pipeline reporting against actual revenue.
  • Clarify ICPs, territories, and service-line economics with sales and finance.
  • Map current journey: traffic → lead → SQL → revenue, highlighting leaks.
Days 31–60 · Fix the spine

Stabilize acquisition

  • Repair measurement and routing so every qualified lead is tracked and worked.
  • Ship highest-impact UX & funnel fixes for core offers and locations.
  • Align SLAs and feedback loops with sales / clinic teams so we trust the data.
Days 61–90 · Scale what works

Turn it into a machine

  • Double-down on the channels with the best SQL and revenue yield by segment.
  • Layer in lifecycle: nurture, reactivation, and referrals for incremental lift.
  • Lock in exec dashboards and a ranked test roadmap tied to pipeline targets.
Fit

When to hire me (and when not to).

I’m a strong fit if…

  • You want a Director who owns pipeline and can live in GA4, Ads, HubSpot/Salesforce, and WordPress.
  • You have multi-location or territory complexity (clinics, regions, franchises, or branches).
  • You care about SQLs and revenue, not just form fills or impression-based goals.
  • You’re comfortable giving access to data so we can make honest calls together.

I’m probably not the right fit if…

  • You’re looking for a social-only or content-only marketer.
  • You don’t have (or don’t want) basic tracking and CRM hygiene in place.
  • You primarily want reports and presentations rather than decisive testing, shipping, and iteration.
Outside of work

The operator behind the dashboards.

Outside of work: DC sports, DMV gyms, and a systems-first approach to training and recovery so I can show up sharp for the work that matters.

How I stay sharp

I treat training, sleep, and recovery like a performance stack: consistent lifting, structured cardio, and a dialed-in routine so I can show up focused for the work that matters. I’m happiest when there’s a clear plan—whether it’s a 12-week cycle in the gym or a 90-day roadmap to stabilize pipeline.

DMV gyms & long walks Systems over hacks Good coffee, good questions

DC sports tracker (just for fun)

Tiny, very biased dashboard. Updated whenever a season swing makes the group chat light up.
  • Commanders
    Sunday performance = Monday morning coffee strength.
    Fall focus
  • Capitals
    If the Caps are buzzing, my Slack tone is 10% lighter.
    Winter watch
  • Nationals
    Background soundtrack for summer dashboards and experiments.
    Summer grind
  • Wizards
    Teaches patience, long-term thinking, and the value of rebuilds.
    Process mode
Net result: DC sports may influence the playlist—but not the rigor on your pipeline.
Contact

Let’s talk pipeline, not impressions.

If you’re hiring for a Director-level marketing / growth role—or need a fractional operator to stabilize and scale your pipeline—I’m happy to walk through systems, dashboards, and case studies in detail.

📩 Email Christian 🔗 View LinkedIn
Location
Reston, VA · DC metro
Phone
434-322-0426
© 2026 Christian Andrew · Portfolio v1.1 · Last updated January 2026.
Back to top